Work Experience

Fatminds - Social Media Marketing Manager

San Francisco, CA | Apr 2011 – Present

• Wrote relevant content for blog, while creating conversations with educational influencers on social media channels
• Created, tracked, and managed the Adwords and Microsoft Adcenter campaigns to drive traffic to the site while keeping reasonable CPCs
• Created email campaigns for users and general media outreach to the higher and continuing education space

Eventbee - Marketing and Social Media Consult

San Francisco, CA | Jan 2011 – Apr 2011

• Proposed and mocked new website design to better represent product brand and maximize marketing material exposure
• Revamped social media streams by tracking metrics and drove conversations which increased Twitter following by 60%
• Wrote press releases, blog posts, designed marketing collateral, content pages, and created video content to highlight features

Punchd - Marketing and Sales

San Francisco, CA | Aug 2010 – Feb 2011

• Mocked online venue-facing sign-up flows and gave feedback on app performance and user experience improvements
• Managed and negotiated partnership opportunities and bridged other relations with external companies and investors
• Lead and conducted all marketing efforts via social media channels and local guerilla methods and doubled following rate
• Reached out to over 30 local businesses in Downtown San Francisco and demoed the application to attain new customers
• Wrote marketing and sales plans while also indicating which market segments to target to get the most traction

Net Impact - Marketing and Communications Intern

San Francisco, CA | Jun 2010 – Dec 2010

• Managed and produced weekly member newsletter communications with content across the organization
• Consulted on actions to improve social media marketing based after tracking and analyzing metrics of social media channels
• Assisted in writing and editing content for website and publications, while also creating and updating marketing materials
• Managed library of current press releases, media hits, and current news to share internally and for metrics tracking

Hooked Media Group - Marketing and Project Management Intern

San Francisco, CA | Jan 2010 – May 2010

• Wrote marketing plan for mobile application launch integrating conventional and adaptive methods.
• Wrote and executed marketing proposal with metrics and bridged communications with game developers and users.
• Conducted market and product research over 100 companies in the casual game and mobile applications industry.
• Prepared marketing materials for gaming conventions, social media ad networks, and press releases.

Buildaroo.com - Marketing Intern

Berkeley, CA | May 2009 – Dec 2009

• Conducted market and product research over 250 companies in the green construction industry.
• Managed work assignments and deadlines for three interns to publish marketing material on several social media networks.
• Cold-called up to 50 companies to compile contacts and scheduled interviews for upcoming conferences.
• Networked and interviewed around 200 company representatives at four construction conferences.

Hong Kong Records - Inventory Operations Intern

Hong Kong, China | Jun 2007 – Aug 2007

• Optimized inventory life cycle and reduced inventory on hand by 50% resulting in about $50 in savings.
• Coordinated operations with vendors by managing unfulfilled orders and spoiled inventory.
• Worked in customer service; attended to the sample listening booth, helped foreign customers and acted as a translator.

Extracurricular & Leadership

Chinese Student Association
Judicial Council

Berkeley, CA | Aug 2009 – May 2010

• Consulted with Executive Officers to improve internal relations, event planning, and event efficiency.

President

Aug 2008 – May 2009

• Planned meeting agendas and lead weekly officer meetings and facilitated weekly events.
• Bridged communications with UC Berkeley ASUC and other campus organizations.

Culture Show Chair, Director

Aug 2007 – May 2008

• Wrote a two hour play about the aftereffects of the Opium War in China in 1920 and collaborated with two other co-chairs.
• Led a group of 15 actors and organized daily three hour rehearsals for two month before show date.
• Gave a three minute introduction to the play and managed onstage props and backstage transitions on the day of the show.

Culture Show Intern

Jan 2007 – May 2007

• Created and designed a series of backdrops and props while working with a group of three other interns.
• Managed a backstage team of five people in transitioning backdrops during show time.

SF-ROCKS at SF State University - Researcher and Peer Mentor

San Francisco, CA | Sep 2003 – Aug 2006

• Created hour long lesson plans and taught new SF-ROCKS students about basic geology and related sciences.
• Conducted field and lab research with focuses on geologic changes and environmental health issues around Bay Area.
• Wrote abstracts and complied posters in a group setting based on the field and lab research.
• Presented our findings at the annual American Geophysical Union.

Skills

Microsoft Office Excel PowerPoint Word	Programming HTML CSS JavaScript Basic Ruby on Rails
Adobe Suite Photoshop Dreamweaver Premier Flash InDesign Illustrator	Social Media Facebook Pages Twitter
Ads and Analytics Adwords Microsoft Adcenter Google Analytics	Languages Fluent in Cantonese Conversant in Mandarin Beginner in Spanish

Education